Opportunity and risk assessment
Our opportunity and risk assessment begins with a collaborative evaluation of key success factors, benchmarking industry standards, and assessing the company’s resilience. We analyze market conditions, regulatory challenges, and competitive landscapes, ensuring a data-driven and balanced approach. This process lays the foundation for our WORA Methodology, which quantifies risks and opportunities with precision, helping businesses make informed expansion decisions.
Benchmarking Against Industry Standards and Competitors
We analyze market best practices, identify performance gaps, and compare client positioning to competitors, ensuring practical and competitive expansion strategies.
Understanding the Company’s Resilience
We evaluate the client’s resources, processes, and past performance to measure resilience, ensuring a balanced strategy that aligns internal strengths with market realities.
Collaborative Evaluation of Factors
We collaborate with clients to define key market and company-specific factors, assigning weighted coefficients to ensure a data-driven, customized assessment of success potential.

WORA
Our WORA Methodology offers a structured, data-driven approach to evaluating market potential and challenges. It calculates an overall score out of 100%, derived from a weighted average of multiple factors and sub-factors, ensuring a precise and balanced assessment. This methodology provides a comprehensive evaluation of both current risk and current opportunity, customized to the client’s industry, capabilities, and target market. By quantifying key factors such as regulatory environment, infrastructure, market size, and cultural alignment, WORA delivers actionable insights that help businesses make informed decisions, prioritize markets, and mitigate risks effectively.
Example of a WORA application
30%
60%
Regulatory
25%
75%
Market Size
20%
40%
Infrastructure
30%
70%
Cultural Alignment
30%
55%
Economic stability
WORA score
66%
Overall
Regulatory Environment

Factors and Sub-Factors
Markets are evaluated using key factors (e.g., regulatory environment, market size), each broken down into sub-factors for detailed analysis (e.g., stability of laws, time for permits).
Individual Scores
Sub-factors are scored with weighted scores aggregated to calculate the factor’s overall score.
Weighting System
Each factor and sub-factor is assigned a weight reflecting its importance, with all weights summing to 100% for balanced scoring.
Overall Score
The total score for current risk and opportunity is derived from all weighted factor scores, providing a clear, actionable metric with detailed breakdowns.